Blog
Launching soon: Clear the Air
Our Clear the Air campaign is gearing up to launch! Over the past year, we’ve worked closely with Rainbow Health Ontario, Smokers Helpline, Smoke Free Ontario and CAMH, and now, we’re excited to start clearing the air around the homophobia, biphobia, transphobia, systemic marginalization and targeted marketing that contribute to LGBT smoking rates that are twice as high as the general population, and even more excited to talk about the resistance and strength found in these communities that give us reasons to quit.
We’re just signing off on some proofs from our printer today, and are looking forward to the official campaign launch at the beginning of April. In the meantime, be sure to visit clear-the-air.ca, start adding your tips to quit and success stories, and use that Facebook app to spread the word to your friends!
Special thanks to our fabulous photographer, Jennifer Rowsom, our invaluable web developer Derek Hogue, and to the beautiful members of Toronto’s LGBTQ community who agreed to support and model for this campaign.